LibraryLearn

Creating a One-Stop-Shop for Library Videos

Presented by Michelle Keba, Jamie Segno, and Michael Schofield

Three generic devices: a phone, a tablet, and a desktop monitor.

Project Overview

Needs Assessment

About Nova Southeastern University
Student Demographics
Existing Videos

Undergraduate (21%)
Graduate (64%)
Professional (15%)

Local (76%)
Distance (National) (22%)
International (2%)

What's the problem?

User Experience

No single video location
Accessibility concerns
Device incompatibilities
No persistent URLs

Content Creation

Lack of video inventory
No system for updating
Loss of original files

librarylearn

Project Overview

Best Practices

Content and Length

-important information introduced at the beginning of the video (Bowles-Terry et al., 2010) -clean straightforward manner, can be utilitarian rather than overly flashy (Bowles-Terry et al., 2010) -standardization through the use of a common introductory slide and a final slide with a summary of the video’s most important points (Ergood et al., 2012) -Include captions to not only meet accessibility standards, but also for viewers who do not have access to computer speakers as well as English language learners who might benefit from processing the information both visually and aurally (Bowles-Terry et al., 2012; Ergood, Padron, & Rebar, 2012) -short and to the point (Anderson & Mitchell, 2012; Bolorizadeh, Brannen, Gibbs, & Mack, 2012; Bowles-Terry, Hensley, & Hinchliffe, 2010; Ergood, Padron, & Rebar, 2012) -modular (Anderson & Mitchell, 2012)

Multiple Learning Styles

An individual video’s page, as pictured on the screen, includes a 16:9 widescreen area with a short description of the video, links to related resources / library guides, the option to download the sound file or transcript, and suggested related videos. This related content helps appeal to multiple learning styles for students that prefer a more static presentation. The related videos option helps keep individual video lengths short and modular. Notes (if asked): -modular (Anderson & Mitchell, 2012) -short and to the point (Anderson & Mitchell, 2012; Bolorizadeh, Brannen, Gibbs, & Mack, 2012; Bowles-Terry, Hensley, & Hinchliffe, 2010; Ergood, Padron, & Rebar, 2012) While several studies (Anderson & Mitchell, 2012; Bowles-Terry, Hensley, & Hinchliffe, 2010; Mestre, 2010) encouraged librarians to create multiple formats which would appeal to students’ various learning styles, a recent study by Mestre (2012) found that students actually preferred and performed better when using a static web page tutorial as opposed to a screencast tutorial. In their article Bolorizadeh, Brannen, Gibbs, and Mack (2012), also highlight the increasing use of mobile devices. As mobile use increases, librarians should ensure that their videos will be mobile friendly.

Point of Need

Shared File Storage

Consistent File Naming

Project Overview

own a smartphone: 83%
mobile mostly: 34%

Content Modeling

Smart and Dynamic

Project Overview

Online Media Committee

Building a Working Group

In order to ensure accountability, the Working Group was integrated as a subset of the library’s Online Media Committee, which oversees librarian-created online content and provides recommendations to library administrators that serve on the library’s overarching Web Steering Committee. Once the structure for the Working Group was established, the project leaders utilized Curphy’s Rocket Model of Team Performance to build an effective, high performing team by focusing on the six interrelated components that influence results: talent, mission, buy-in, norms, power, and morale (Curphy, 2008). The Rocket Model emphasizes that successful work teams are comprised of the right number of members with clearly defined roles and the skills required to achieve team goals. Thus, the Working Group was comprised of a small group of instructional librarians from the four NSU Libraries that each possessed knowledge of student needs, video editing, and basic web design.

Timeline

Communication

Surveys

Online surveys were also available on the internal LibGuide to provide members an opportunity to candidly submit anonymous feedback. The availability of these online surveys provided all members with a chance to voice their opinions even if they did not have an opportunity to speak during the group meetings. (Again, if your library does not have access to LibGuides surveys, any online survey tool, such as Survey Monkey, would work.) Additionally, an online meeting room was set up using Blackboard Collaborate so members that were not able to attend meetings in person could still participate virtually. This virtual meeting option helped increase meeting attendance since many of the Group’s members were located at different campuses. (If your library does not have access to Blackboard Collaborate, you could use a different tool, such as Adobe Connect or Skype.)

Beta

www.redpen.io

Project Overview

Soft Launch: January 1, 2014

A launch with little fanfare $earlyUser = 'guinea-pig';

The Google Way: Put "Beta" in the Title
No more arbitrary design decisions

Involve users as early as you can and get the design committee out of the way. Changes to the design or function should be backed up with data.

How are we doing?

30 videos
10,732 uniques
10,025 within the U.S.
707 International

We made good decisions

Half of all visits driven from off-site search

"how to use google scholar"
"help finding articles"

94% of visits from browsers that support <video>

Interesting!

Average time watching a video: 2:03

Questions

Are 5 minute videos still too long for library instruction?
Is the content of the video not clear enough in search results?

Opportunity

Create "jump links" to specific parts of a video, so users can skip to the information they need.

librarylearn

So what's next?

Make videos embeddable with oEmbed (like YouTube)
Make series and play lists
Badgify
Open Source (eventually)
librarylearn.com / @librarylearn

LibraryLearn

Creating a One-Stop-Shop for Library Videos

Project Overview

Needs Assessment

What's the problem?

User Experience

Content Creation

librarylearn

Project Overview

Best Practices

Content and Length

Multiple Learning Styles

Point of Need

Shared File Storage

Consistent File Naming

Project Overview

Content Modeling

Smart and Dynamic

Project Overview

Online Media Committee

Building a Working Group

Timeline

Communication

Surveys

Beta

www.redpen.io

Project Overview

Soft Launch: January 1, 2014

How are we doing?

We made good decisions

Interesting!

Questions

Opportunity

librarylearn

So what's next?

Q's?